Pollen is driven to voice the stories of our community and ensure those words are those of promise and of bettering ourselves. As a non-profit, Give to the Max Day allows us to focus our efforts and our dollars towards our mission. Through partnership with a dozen businesses, Pollen pledged a dollar-for-dollar match with the goal to have Pollen members (Pollenites) raise $20,000. Art Directing and Designing the landing page, photoshoots/video shoots, and business spotlights, I wanted the call to action to be welcoming, empowering and to ensure the partner businesses were highlighted, to again remind our community that behind these purpose-driven businesses-- there are purpose driven people.