Advocating for positive change should not be a radical idea. SEA felt the same way when I worked alongside their Social Enterprise Impact Showcase. The showcase honors leaders and organizations who break norms and use their businesses to make positive social and environmental impacts. I was tasked to art direct and create an entire brand identity, and lead multiple photoshoots, highlighting how their hands make change for the good of all. Bold iconography, logo design, and programmatic ideation all under a vibrant color palette energized and helped remind those being honored that their strokes of genius give light and hope to a spectrum of people.