Target Evergreen Shoot

Role: Sr. Photo Art Direction
Internal Team: Jeanne Pakulski, Lily Dzubay, Nora Kadoo, Cherri Macht, David Kelley, Laurie Convey, Stephanie Crock, Yoonie Helbig, Cara Benson, Adam Hoganson, Wooden Shoe

Photographers:
Stephen Allen

 

Target’s experiential team needed to freshen up their evergreen in-store and at-home photography so I partnered with the team to create a series of shots that would show your everyday guest shopping at home or at a Target store.

As a team, we were able to conceptualize shots, scout for the perfect locations, pick our talent and capture unique surprise moments that were captured by the lens. My favorite part was having to work an overnight shoot at an actual Target store with my creative team.