At Target, we constantly ask ourselves: What can we do to create that special feeling or moment of joy that stays with our guest long after their visit to a Target is over?

In 2023 I partnered with Target’s Store Experience Marketing (SEM) team to conceptualize and imagine what all our stores and digital app. would look like during the Holiday season. When thinking about what would spark joy for our guest, we chose a transportation theme that’s both nostalgic and modern plus we incorporated a custom Target red, green, pink pattern that would live throughout all of our spaces.