Role: Sr. Art Direction InternalTeam: Loni Booker, Kelsey Ciatti-Miller, Mike Greenwell, Ant Rodriguez, Carla Ellis, Fernando Sanchez, Fabian De la Fe, Leo Rodriguez, Kristin Koplin, Michelle Lappin Day, Hector Santana, Davinia Roberts, Jess Martin, Madison Ordner
Más Que is Target’s always-on platform for Latino guests. Building trust, representation, community, and uplifting culture are key components to the campaign. Our team worked across omnichannel platforms like broadcast, photography, organic/paid social, digital display, web and custom partnerships to bring this campaign to life.
Fun Numbers: Strengthened the gateway to Target even more by winning the hearts of Latino guests through its launch. This campaign grew awareness from 38% 2020/2021 to 53% in 2022 for guests. Our online presencedrove 79.45% growth in traffic from 2021.
